|
What about new looks/designs?
We are always developing new looks for BrandFusion.
Click here to be notified when new BrandFusion looks become available...
Can I buy something now and more later?
Certainly, that’s the beauty. If you want a website now and a brochure in 3 months, no problem. Add brochures 3 months later and then add 4 more pages to your site 1 month after that - it all works. The beauty is that you have your own look - your own brand image and you can get as little or as much as you need at the time. This way you can budget the whole deal and create an awesome look for your ministry.
What if I want a custom designed website?
BrandFusion is a product line of Artistry Marketing, who specializes in making custom designed websites and print materials.
Find out more about custom designed work.
Can we use our own photos?
Certainly, photos may be swapped out for an additional cost.
One thing you might want to consider, though, is that stock imagery is a much safer way to go than using your own images on pieces such as brochures—why? Because if you use a picture of a church member for the brochure and that person ends up leaving the church or doing something inappropriate, then you have his/her image on materials that were meant to last a long time. In addition, using your own images can often cause quality issues on the final printing of materials. BrandFusion will sub out images for you, but is not responsible for the quality of images that are provided to us.
How much does design cost?
Actually, the design doesn’t cost your ministry anything. The only charges are for the cost of the printing, for the initial setup and licensing of the web technology, and for monthly hosting (if applicable).
If the design is free, what are we paying for?
BrandFusion prices (for printed materials) are based on industry standard printing prices for full color, 2-sided printing. BrandFusion uses million-dollar printing presses, printing at full color on high-quality glossy paper stocks. That means that your printed piece will have the same quality that a major corporation or magazine would have - we’re talking top-notch!
Can I change my look?
In order to ensure proper protection of yours and other churches’ looks, we do require a church to stick with a look for a 9 month minimum or to pay an “extended look” charge. The reason that we do that is 2-fold:
- We highly recommend that you use a consistent look in order to create a powerful impression. The major firms do not change their style every week - they know how to create a powerful image by having consistency. Consistency = recognition = professionalism = getting noticed = having an identity. After all, people see so much stuff that the marketing rule is that people need to see something at least 4-5 times in order for it to make a memorable impression on them. Great ministries know the power of having a branded image, and not just change their flavor every week.
- If a church used 3 different looks, that keeps other churches in the area from being able to use those looks - which is not all that fair - remember, BrandFusion protects your looks from other churches in your area.
What if we are a para-church organization and not a Church?
Then MinistryFusion is for you! It's the same low-cost, high-impact branding solutions for ministries.
Can I buy the layouts and do the printing myself?
BrandFusion does not actually sell the artwork files. The primary reason is because we sell the finished product of all the materials and include design for no fee. The value of the design time for any given look is between $15,000 and $25,000 - a value that your church or ministry is not required to pay, as long as you use BrandFusion for reproducing the tools. Also, because we do not release artwork files, it allows us to ensure that as a BrandFusion client, you have total protection of your look (we keep other churches near you from using your look). Because of this, BrandFusion maintains the exclusive printing privileges on all design styles.
Can you explain how the cost works (why are smaller orders so expensive)?
BrandFusion uses high-end, full-color printing presses (see “What are we paying for” above), which take a long time to prep and setup. Because the setup process takes so many hours (with film-making, plates, and press calibration), full color printing has a large setup cost. That’s why 250 brochures might cost $2.00 each and 1000 brochures might cost $0.90 each. To take advantage of the better deal on higher quantities, print your pieces to last you six months or so down the road. If you print an invite to your weekly event and you have 30 attendees, print 1000 or more, after all, if 20 people give out 10 each for 6 weeks, that’s over 1200! Also, you can buy BrandFusion shells for flyers and newsletters that allow you to save costs by buying a larger quantity and then you can laser or inkjet print on them for individual events.
